For many founders expanding overseas, the first real warning sign doesn’t come from a lawyer. It comes from a platform. An ad gets rejected.A product listing disappears.A marketplace account is suddenly “under review.” And the most confusing part is this:nothing seems wrong. The brand name is theirs.The product is legitimate.Sales were already happening. So what […]

A few weeks before launch, everything felt ready. The website was live.Packaging files had been approved.Ads were scheduled.The Shopify backend was already synced. Then someone asked a simple question: “Have we actually checked whether this brand name is usable in the US?” At that point, most of the work was already done. The assumption most […]

Most founders don’t lose money because their ads don’t convert.They lose money because ads convert before they realize their brand name is a problem. I’ve seen this pattern repeat across cross-border launches:ads are approved, creatives are live, traffic starts flowing — and then a platform pause, a seller complaint, or a “please clarify brand ownership” […]

A lot of founders tell me: “We’re still small — IP can wait.” But the reality is, the earlier a business prepares its global IP layout, the easier and cheaper expansion becomes. Here’s why: ⸻ 1️⃣ Your Brand Name Might Already Be Taken Founders usually focus on product first, but in many regions (like the […]